The growth of fresh produce did not slow down in 2020. In fact, according to United Fresh’s FreshFacts on Retail Q4 2020/Year in Review 2020 report, consumers did not turn to frozen or canned food during the pandemic. It was fresh produce that drove them to the store. 

With fresh produce driving growth, revenue, and customer demand, it’s important to make sure you are providing maximum freshness, shelf-life, and safety. That can’t happen if you are still using manual methods for your procurement process. So where can you find out the latest and greatest technology and solutions specifically designed for the fresh produce industry? You can connect with iTradeNetwork, the global leader in perishables supply chain management at the Canadian Produce Marketing Association (CPMA) Fresh Week, April 12-16.

What is CPMA Fresh Week?

This year, the annual CPMA Fresh Week has gone virtual, which means you don’t have to be IN Canada to connect and network with leaders across the fresh produce supply chain. 

CPMA President, Rom Lemaire told Produce News: “CPMA’s Annual Convention and Trade Show is Canada’s largest event that is entirely dedicated to the fresh fruit and vegetable industry.”

He says this year, being virtual, allows for even more opportunities for more attendees to expand their networks.

Connect with iTradeNetwork

ITradeNetwork is a proud sponsor of the event but we didn’t want to wait until April 12 to share some of our new services with you, including the industry’s first and only label-free recall management solution, Label-less Trace. 

Label-less Trace is breakthrough technology that removes labels and uses the proprietary data in our network to provide immediate, precise incident and recall management, so you can protect your customers and your brand within seconds, not days.

Innovations like Label-less Trace are why we are the leader in perishables supply chain management. With a network of more than 8,000 trading partners, our mission is to help you build the most resilient supply chain with the most efficient technology, including:  

All of our solutions are customized to fit your specific needs, and the return on investment is unmatched.

We would love to tell you more about how our solutions can help you cut costs and grow. Look for our booth at CPMA and be sure to schedule a meeting with our team.

If you haven’t registered for CPMA Fresh Week, you can do so for free here. We will see you there!